How to add site event tracking

You can set up tracking for customer conversions with the following services:

• Google Ads

• Facebook Pixel

• ActiveCampaign

Tracking codes entered here are utilised on the front end in response to customers acceptance of cookies policies. Customers can opt out of submitting any info to Facebook.

Advanced ecommerce tracking is implemented on all Ochre Stores, so you will be able to gain insights about conversion to sales.

Facebook Pixel

Ochre is integrated with Facebook events to allow retargeting based on specific customer actions:

• PageView

• AddToCart

• InitiateCheckout

• AddPaymentInfo

• Purchase

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How to set up

Site Settings > Tracking and Analytics

Add Tracking ID

Enter Facebook Pixel ID, or in the case of Google Ads, enter the Conversion ID and Conversion Label.

You can enter multiple Google Ads IDs, but only one Facebook Pixel per store.

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Related articles

How to set up Google Analytics

Google Ads integration

Facebook event tracking

ActiveCampaign event tracking